Designing an in-app gamification framework to increase Time Spent Listening (TSL), translating executive objectives into non-intrusive UI flows, state logic, and interactive prototypes.

Evolving a static year-in-review into an immersive, multi-screen narrative journey. Combining dynamic data visualisation, AI-generated personality archetypes, and campaign branding to drive a 94% positive user rating.

Leading the visual strategy and design system architecture to expand LiSTNR’s music library from 38 to 115 stations, modernising the visual identity for 18–35 listeners and accelerating production workflows.